We’re delighted to announce our new affiliate partnership with Kugae Gundogs, a prestigious and trusted name in the British gundog world. Based in the scenic Lincolnshire Wolds, Kugae has carved out a sterling reputation, built on passion, craftsmanship, and real, hands-on experience in training, breeding, and field sports. Under founder Carl’s leadership—who turned a lifelong enthusiasm for working dogs into a thriving full-time family business in 2009—Kugae now offers tailored training sessions, simulated shooting events, breeding of Labrador and Spaniel puppies from proven working lines, and a curated shop of high-quality equipment and antiques.
From puppy foundations to advanced field training and immersive shooting experiences, Kugae’s approach is rooted in quality, tradition, and real-world results. Their product line includes essentials—from dummies and long leads to bells, whistles, and slip collars—carefully selected to support every stage of a working dog’s development.
That’s why we’re so thrilled to be working together: Swazi products are an excellent match for Kugae’s ethos and for the demanding needs of gundog trainers everywhere.
Why Kugae Values Swazi: In Their Words
We spoke with Laura, Head of Products & Branding at Kugae, to get the inside scoop on why they chose this partnership and how Swazi products uniquely support their mission. Here are her thoughts, verbatim:
“Swazi products deliver the rugged reliability we demand out in the field,” says Laura. “Whether we’re offering real-world training on live game or guiding puppy foundation sessions, I know Swazi gear won’t let us down—even in the muddiest, coldest, or wettest conditions."
Her endorsement isn’t just about durability—it’s about enhancing the training experience itself:
“Swazi products feel thoughtfully designed, keeping you comfortable during long days in varied terrain, so lessons remain focused and effective, not cut short by friction or uncomfortable clothing.”
And of course, Swazi aligns with Kugae’s heritage and attention to quality:
“We share a deep appreciation for craftsmanship. Swazi’s attention to detail, functionality, and build quality mirrors Kugae’s own values—making this collaboration a natural fit for our shop and our brand.”
What This Partnership Means for Our Customers
1. Trusted Toughness - When Kugae trusts Swazi for the unpredictable elements of field training—weather, terrain, high-energy dogs—that’s high praise. It means Swazi gear performs where it counts.
2. Designed with the Handler in Mind - Comfortable, functional gear equals better training sessions. Handlers stay focused; pups stay engaged.
3. Enhanced Visibility, Enhanced Performance - High-visibility Swazi pieces complement Kugae’s use of bright dummies and markers—boosting marking accuracy and response times in real training situations.
4. Shared Heritage of Quality & Care - Both Kugae and Swazi are built on respect for tradition, craftsmanship, and the modern needs of the field—making this partnership more than promotional. It’s purposeful.
Inside Kugae’s World: A Snapshot
To bring context to why this tee-up is so fitting, here's a glance into who Kugae is:
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Carl – Founder & Head Trainer: Passion for working dogs started at age 14. By 2009, he turned years of hands-on experience into a full-time family-run gundog training business.
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Karen – Media, Admin & Hospitality: Joined full-time in 2019. She handles website, social media, admin, and ensures every event runs smoothly
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Saul – Young Dog Handler & Under Keeper: The youngest member, already showing natural instincts and helping in training and upkeep.
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Carly – Puppy & Young Dog Trainer: Focuses on foundation training for young dogs, ensuring they get the best start.
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Laura – Head of Products & Branding: Key in curating Kugae’s product range, elevating their shop to reflect their values of quality, heritage, and performance.
Kugae offers a broad suite of services—from individual training and group classes (puppy to advanced), to residential programs, simulated game days, and a refined country-style shop stocked with working gear and sporting antiques.
In Summary
This partnership brings together two brands rooted in quality, tradition, and real performance. Swazi’s robust, thoughtfully designed gear aligns perfectly with Kugae’s demanding field-work environment and high standards. Through Laura’s words, we see that Swazi doesn’t just meet needs—it enhances training, comfort, and results.
We can’t wait for you to see the difference Swazi products make—in Kugae’s hands, and hopefully in yours, too. Stay tuned for co-branded offerings, expert insights from Kugae’s trainers, and material that brings the best of both worlds right to your field.
If you’re interested in joining the family of Swazi affiliates and would like to learn more about how to get involved, please click to find out more.
Swazi Clothing show in Video/Pictures: Swazi Ranger Pants, Swazi Legend Cap, and Swazi Polo Shirt.
