It all began with a bloke called Davey...
It all began with a bloke called Davey Hughes. He couldn’t find hunting gear tough enough for New Zealand’s harsh terrain and wild weather. He and his mates wanted to stay warm, dry, and comfortable so they could hunt harder, longer, and better. In 1994, Swazi was born in Levin, New Zealand, and in true Kiwi fashion, out of a garage.
You - The SWAZI® Clan – are the people who guide and shape what we make. Your high expectations inspire and drive us to make gear to conquer the most demanding conditions on the planet. Our Clan has always shaped what we do. The Swazi community continues to push us to innovate, improve, and create outdoor gear that stands up to the world’s harshest conditions. Whether you’re deep in the bush, working the land, or taking on the elements, we’ve got your back.
From the beginning...
We’ve done things differently developing innovative designs, pioneering new fabrics, and working with skilled machinists to craft gear that lasts. Every piece is tested in the field before it leaves our workshop because we know it must perform when it matters most. As demand grew, we partnered with trusted
manufacturers in Asia to produce our fleece and technical gear, ensuring the same high standards in quality and ethics. While production has expanded, our commitment is to make the best possible gear remains as strong as ever
High-Performance Clothing
At Swazi, we’re here to create high-performance clothing that keeps you warm, dry, and protected, gear you can rely on in the toughest conditions. Our promise is simple: to continue innovating and producing practical Hunting clothing, but it doesn’t stop there. We’re also dedicated to amplifying the voice of the outdoors, championing adventure, hunting, and instilling a sense of responsibility among the next generation. We’re big believers in responsible hunting, and adventure that looks after the place for generations to come.
Our good name has been dragged through the mud for over 30 years. And wewouldn’t have it any other way.
