PRIMALOFT INSULATION
PrimaLoft has spent over 40 years developing innovative insulations powering your favourite jackets, gloves, footwear and more. PrimaLoft(R) insulation provides you with industry-leading comfort and protection, so you can perform your best.
PrimaLoft® Insulation products
PrimaLoft isn't just about staying warm. It's about staying comfortable.
Lightweight warmth
Excellent breathability
Performs when wet
Fast drying
Moisture management
Ideal for active outdoor pursuits
Primaloft Insulation FAQs
Is PrimaLoft warmer than down?
High-quality down generally offers the greatest warmth-to-weight ratio in dry conditions. PrimaLoft's key advantage is that it continues to insulate far better than down when exposed to moisture and typically requires less maintenance.
Does PrimaLoft breathe?
Yes. Especially PrimaLoft Active Evolve, which is engineered to allow heat and moisture vapour to move through the garment.
Can I wear PrimaLoft all year?
Yes. Active Evolve is specifically designed for year-round use because it regulates heat rather than simply trapping it
