PrimaLoft® Insulation
Warm When You Need It. Breathable When You Don't. Whether you're climbing hills, stalking deer, working on the farm or walking the dog, PrimaLoft® insulation is designed to keep you comfortable without overheating. Unlike traditional insulated jackets that trap heat, PrimaLoft® technology helps regulate your body temperature while remaining incredibly lightweight.
Better for the Environment
PrimaLoft has also focused heavily on sustainability. Many Active Evolve fabrics are produced using up to 100% post-consumer recycled materials. Because the insulation works across a wider range of temperatures, you may also need fewer specialist garments throughout the year, helping reduce material use
PrimaLoft isn't just about staying warm. It's about staying comfortable.
Lightweight warmth
Excellent breathability
Performs when wet
Fast drying
Moisture management
Ideal for active outdoor pursuits
Primaloft Insulation FAQs
Is PrimaLoft warmer than down?
High-quality down generally offers the greatest warmth-to-weight ratio in dry conditions. PrimaLoft's key advantage is that it continues to insulate far better than down when exposed to moisture and typically requires less maintenance.
Does PrimaLoft breathe?
Yes. Especially PrimaLoft Active Evolve, which is engineered to allow heat and moisture vapour to move through the garment.
Can I wear PrimaLoft all year?
Yes. Active Evolve is specifically designed for year-round use because it regulates heat rather than simply trapping it
